New ID for Jordan.
Following its works engine deal with Honda Motor Company, Jordan Grand Prix will race in the 2001 Formula One world championship under the new team name Benson and Hedges Jordan Honda.
To reflect this new name, Jordan has introduced a new team logo as well as a new corporate ID, both of which took immediate effect on 1st January 2001.
Following its works engine deal with Honda Motor Company, Jordan Grand Prix will race in the 2001 Formula One world championship under the new team name Benson and Hedges Jordan Honda.
To reflect this new name, Jordan has introduced a new team logo as well as a new corporate ID, both of which took immediate effect on 1st January 2001.
Understandably, the Honda name has now been included on the team's Benson & Hedges logo, but the team has also introduced a new Jordan logo - in Irish green - as well, which will be in use on all teamwear, vehicles and merchandise in the coming season.
Whether the new look spells the end of the now-famous Buzzin' Hornet which adorns the nose of the team's cars remains to be seen, however.
