FIRST LOOK: Haas kick off F1 2023 launch season with livery reveal
The American team only released digital imagery of their new colour scheme on Tuesday afternoon, but will run a shakedown of their VF-23 car at Silverstone on February 11 ahead of pre-season testing in Bahrain.
Haas have gained MoneyGram as a new title sponsor for the upcoming season and their partner’s colours have been incorporated into their latest livery design - which is predominantly black.
The team will field a revised driver line-up this season after signing Nico Hulkenberg to partner Kevin Magnussen, having dropped Mick Schumacher at the end of a crash-strewn 2022.
Schumacher has since joined Mercedes, where he will act as back-up for Lewis Hamilton and George Russell as reserve driver.
Alex Holmes, MoneyGram Chairman and CEO said: “It’s been thrilling to experience two global organizations truly come together as one team to form the MoneyGram Haas F1 Team.
"We’ve collaborated in lockstep to bring this livery to life, leaning into our many similarities while also playing up each of our unique strengths. As we both usher in a brand-new era with a clear plan and vision in place, we’re prepared to continue to work closely together to reach new heights this year.
“As the team transitions into the MoneyGram Haas F1 Team, MoneyGram has also evolved to offer an expansive set of fintech offerings to become a leading global financial technology company that connects the world's communities. The sleek livery design is symbolic of who MoneyGram is today, a company ready for the future, and we couldn’t be more excited for what’s to come.”
Haas will be looking to build on their resurgence in 2023 after scoring 37 points en route to finishing eighth in the F1 constructors’ championship last year.
It marked the team’s best F1 season since finishing fifth in 2018 and followed a point-less 2021 campaign that saw Haas slump to the bottom of the standings.
Red Bull will be the next team to present their 2023 livery at a launch event in New York on Friday.
The world champions are not expected to show their actual RB19 car but there are growing rumours they will announce a partnership with Ford.
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