Futuristic logistic centre hosts Ferrari launch.

The F2003-GA, the Ferrari which will dispute the 2003 Formula One world championship, was unveiled in the pavilion of the new logistic GES centre, situated at the team's Fiorano test track.

Antonio Ghini, director of communications and brand management, had the honour of presenting the new car and of explaining that the choice of location was not a random one.

The F2003-GA, the Ferrari which will dispute the 2003 Formula One world championship, was unveiled in the pavilion of the new logistic GES centre, situated at the team's Fiorano test track.

Antonio Ghini, director of communications and brand management, had the honour of presenting the new car and of explaining that the choice of location was not a random one.

"The realisation of the futuristic building that is the New Logistic GES is part of the wider Formula Uomo project born in 1997 with the construction of the F1 Galleria del Vento," he explained, "Ferrari has always been known for the excellence of its motor cars and it was president Montezemolo who encouraged strongly, through Formula Uomo, that this excellence also be reflected in the buildings and the work environment."

Ghini went on to point out that, with Ferrari's continuing growth, particularly as a force in Formula One, next year's launch could take place in yet another new building.

"To underline the close relationships between technology and the environment, last year the presentation of the vehicle was made at the New Meccanica site, constructed between the end of 2001 and the first few months of 2002," he said, "After today?s presentation in the Logistic GES, next year there will be a choice between the new paint workshop and the technology building, the construction of which are already underway."

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