Eurosport extends BSB TV deal to 2020

'Eurosport is well known as the 'Home of Bikes' particularly in the UK and MCE BSB has been the cornerstone of that programming for some time' - Stuart Higgs

Kyle White

18 Oct 2013

Shane Byrne Rapid Solicitors Kawasaki - picture credit ihphotography.net
© Ian Hopgood Photography

The MCE British Superbike Championship will be screened on Eurosport until 2020 after a new long-term deal was confirmed today.

The satellite broadcaster has extended its agreement past its original contract to air the series until 2015.

Eurosport retains exclusive live TV and digital worldwide rights for every round of the BSB championship, which will be shown in HD.

The new agreement increases live coverage of the premier and support classes in the UK specifically, extending to Saturday's qualifying sessions, which will see the knockout qualifying phase and the Motorpoint British Supersport Sprint race broadcast live.

British Eurosport Managing Director David Kerr said: "MCE British Superbikes continues to be one of the strongest set of rights on the channel, so extending the term of the deal and adding even more depth to our coverage is fantastic news.

"Working with a dynamic rights holder like MSV allows us to go beyond the traditional broadcaster relationship and spend time discussing what we can do together in the best interests of BSB.

"Extending the term of our agreement means we can take a much longer term view and invest in more live programming that will deliver premium quality content for our viewers and will raise the profile of BSB and the other series even further."

MCE British Superbikes Series Director, Stuart Higgs, added: "Eurosport is well known as the 'Home of Bikes' particularly in the UK and MCE BSB has been the cornerstone of that programming for some time.

"They understand bike racing and the series, have a strong, growing and loyal viewing audience and they understand how we want the series to grow.

"In addition, being part of the Eurosport family means we now have a far wider global distribution, including the USA through Discovery Velocity," he added.

"Overseas markets are a key consideration for us and it is an area we want to grow over the term of this deal."

Eurosport broadcasts in 54 countries in Europe and 17 countries in the Asia-Pacific region.