Kwik Fit announced as BTCC series title sponsor

Kwik Fit will become the title sponsor of the British Touring Car Championship for 2019.

The UK-based automotive servicing and repair company will replace Goodyear Dunlop as title sponsor, with the tyres company remaining sole tyre supplier until 2022, with the deal being used as part of the closer relationship between the two brands.

The series will be rebranded as Kwik Fit British Touring Car Championship from next season which boss Alan Gow is delighted to secure.

“We are thrilled to welcome Kwik Fit into the fold of the BTCC,” Gow said. “This will undoubtedly enable us to introduce the BTCC to hundreds of thousands more motorists across the UK.

“It also gives Kwik Fit the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship.”

“We are looking forward to becoming the title sponsor of the championship,” Marketing Director at Kwik Fit, Andy Lane, said. “It is a fantastic competition with a strong heritage which will significantly add to our marketing activities.

“We are very excited about connecting with the fans and teams during the season ahead as well as helping raise the profile of the championship with our customers across the country.”