DTM hits high spot with viewers.
It was a season opener of superlatives, as 118,000 spectators came to witness the start at the 2004 DTM campaign at Hockenheim - twice as many people as in the previous year.
And, if a new record for Hockenheim wasn't enough, the series also scored a dream result with its TV broadcast on ARD. A quota of 2.21 million viewers - as well as a market share of 17.1 per cent - represents a new record for live broadcasts of the DTM. Peak values hit 2.53 million live viewers and a market share of 18.9 per cent.
It was a season opener of superlatives, as 118,000 spectators came to witness the start at the 2004 DTM campaign at Hockenheim - twice as many people as in the previous year.
And, if a new record for Hockenheim wasn't enough, the series also scored a dream result with its TV broadcast on ARD. A quota of 2.21 million viewers - as well as a market share of 17.1 per cent - represents a new record for live broadcasts of the DTM. Peak values hit 2.53 million live viewers and a market share of 18.9 per cent.
Moreover, both the quota and market share mark absolute top levels for Sunday afternoon viewing on German television. Last year, the live quota on ARD and ZDF was an average 1.52 million, while market share was 13.8 per cent.
"We are pleased that the DTM enjoyed such overwhelming interest, at both the race track and at home on television", said ITR chairman Hans Werner Aufrecht, "It is also exceedingly positive that the DTM at Hockenheim reached a very young public and a remarkable amount of families. We were particularly impressed by the spectacle of thousands of enthusiastic youngsters at the pop concert on the ARD stage on Sunday afternoon."
