Arrows Plus From "t-minus".

Despite a general belief that the 't-minus' logos adorning the sidepods of this year's Arrows cars pointed to the unveiling of a major new sponsor or chassis development, nothing appeared to be any different at Imola.


There was a feeling of disappointment and anti-climax when, at 't+1', the team revealed that the ruse simply drew attention to its latest branding idea. 'T-minus' was dreamt up by new Arrows boss, Prince Malik, as a universal brand name which will be licensed to manufacturers wishing to promote their products in tandem with Arrows. The advantage, according to Prince Malik, is that manufacturers can benefit directly from a global marketing facility offered by his company, while appearing on the sidepods of the team's cars at no extra cost.


Much had been made of a possible link with Italian car manufacturer Lamborghini, with rumours suggesting that Arrows had signed a deal to use Lambo engines in its cars. In contrast, the connection merely pointed to the possibility of Lamborghini launching a limited 't-minus' edition of its Diablo model.