Reuters Deal Good News For Williams.

Global information and news group Reuters has signed to sponsor the Williams team for the next three seasons.


The company's CEO, Jean-Claude Marchand, explained that the deal would be a benefit to Reuters as it moved further into a technological age, with the sponsorship a key means of communicating the Reuters brand.


"Formula One is fast, exciting and global," Marchand said, "and it uses leading edge technology attributes - something it shares with Reuters. With the advent of the internet, we want to communicate the strength of the Reuters brand with more impact, and Formula One sponsorship is a good means of achieving this goal."


"Reuters is a superb new addition to our family of sponsors," added team boss Frank Williams, "Electronic information is playing an increasingly important role in all walks of life, and Reuters is a world leader in this field. We look forward to developing a close association with our new partner."