Brunotti to sponsor BAR.

The Lucky Strike BAR-Honda team unveiled a new sponsor at its pre-2002 launch this morning [Tuesday], welcoming the Brunotti clothing company to the fold.

While its tobacco financier continues to stand out as principal sponsor, BAR has gradually added to its portfolio in preparation for the end of cigarette money in Formula One. In recent years, it has allowed internet provider Tiscali, as well as Intercond and Sonax, on board, but Brunotti is the first major addition for the coming season.

"Brunotti is a very exciting brand, and we are delighted to welcome the company to the team and the 2002 car livery," commented BAR marketing director Mike McGuire, "We look forward to developing a programme of innovative promotional opportunities to help them maximise the benefits of our partnership."

According to its profile, Brunotti sportswear stands for 'pure and striking lifestyle clothes' from the sports scene. The range of apparel is made from 'sensational' fabrics with 'breathtaking' details inspired by the technical ingenuity associated with modern sport. Brunotti put the emphasis not only on sporting competition, but also on sharing the feeling and state of mind that goes with a sporting lifestyle.

"Brunotti is a pure and striking lifestyle brand, and we strongly believe that the image and quality of our sportswear, footwear, boards, optics and personal care fit in the world of Formula One," said Henk Bergsma, managing director of the sportswear brand, "We are delighted to be given the chance to make our introduction to the sport with BAR."