Pioneer to support Jaguar at Silverstone.

Jaguar Racing has revealed that it will be supported by electronics giant Pioneer at this weekend's British Grand Prix, securing sponsorship from Pioneer USA and a supply of the latest in-car and home entertainment technology from Pioneer GB to showcase in its pit-lane garage and hospitality areas.

"Pioneer is pleased to be supporting the Jaguar Racing team, not only in the form of corporate sponsorship, but in working together to use the sport as an active marketing tool that is beneficial to both dynamic companies," said Toshiyuki Konishi, MD of Pioneer GB Ltd, "The ultimate fast sport and the ultimate up-to-the-minute stylish technology makes a perfect match."

Plasma screens will be on display in the team's garage, showcasing exclusive promotional footage and live feeds from the race weekend while, in Jaguar's Paddock Club hospitality area, visitors to the grand prix will be able to gain hands-on experience of Pioneer's in-car satellite navigation products. The guests will also be able to experience Pioneer's new DVD navigation systems that boast intuitive and touch screen panels, voice recognition and a new rerouting system.

"Pioneer is a class leader in the field of plasma screens, and we are delighted to be showcasing PureVision screens in our garage at the British Grand Prix," commented team MD David Pitchforth, "Our partnership with Pioneer will also benefit our sponsors in Paddock Club who, with the benefit of Pioneer's new DVD navigation system, will have the most efficient route home planned out for them."