Midland sign deal with Dremel.

Midland MF1 Racing has announced that they will team-up with Dremel in 2006 - 'the world leader in multi-tool systems'.

Speaking following confirmation of the deal, MF1 Racing managing director, Colin Kolles said he was 'very proud' to have Dremel join the team as a partner.

Midland sign deal with Dremel.

Midland MF1 Racing has announced that they will team-up with Dremel in 2006 - 'the world leader in multi-tool systems'.

Speaking following confirmation of the deal, MF1 Racing managing director, Colin Kolles said he was 'very proud' to have Dremel join the team as a partner.

"Dremel is a successful, global brand our team knows and trusts," added Kolles. "Our designers and engineers use Dremel tools during the crucial model-building stage of the design process and a multitude of other applications. Their products deliver outstanding precision with optimal results, and that is what MF1 Racing aims to achieve, as well."

Dremel Europe, which already sponsors Dutch MF1 driver Christijan Albers, has agreed to link up with the Silverstone-based team for a minimum of two years.

"With the bold move of stepping into Formula 1, Dremel is once again breaking new ground in the area of brand building," continued Dremel general manager, Aleksandar Bursac. "Research indicates that Formula 1 is the most popular spectator sport among Dremel users and prospective clients, and that the combination of cars, technology and attention to detail is especially appealing to them. We are confident that sponsoring Christijan Albers and MF1 Racing will have a positive effect on Dremel's brand image, as well as on other aspects of our business. In Formula 1, details make all the difference... and Dremel is big on details."

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