Red Bull Racing extends TAG Heuer partnership
Red Bull Racing will retain its ongoing deal with TAG Heuer until at least the end of 2021 but will not use the brand as its engine-naming partner as its joins up with Honda in 2019.
After securing backing from TAG Heuer at the start of 2016, with the watch company becoming official engine-naming partner, official timekeeper and official timepiece supplier, the two parties have extended its collaboration with a new arrangement to run until the end of 2021.
Red Bull Racing will retain its ongoing deal with TAG Heuer until at least the end of 2021 but will not use the brand as its engine-naming partner as its joins up with Honda in 2019.
After securing backing from TAG Heuer at the start of 2016, with the watch company becoming official engine-naming partner, official timekeeper and official timepiece supplier, the two parties have extended its collaboration with a new arrangement to run until the end of 2021.
The changes in the deal confirm Honda will be Red Bull Racing’s engine-naming partner, rather than TAG Heuer, having secured a deal to supply the Milton Keynes-based squad from next season.
Red Bull’s engine name had also been revealed as Honda on the official 2019 Formula 1 world championship entry list which was published last week.
“We are delighted to confirm the extension of our partnership with TAG Heuer,” Red Bull boss Christian Horner said. “Over the past three seasons the TAG Heuer name has become deeply linked with the team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility.
“The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story.
“I believe that Aston Martin Red Bull Racing and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come.”
