Harley-Davidson becomes Virgin Formula E sponsor

Envision Virgin Racing has announced motorcycle brand Harley-Davidson as a new sponsor of its Formula E team on a multi-year deal.

Ahead of the launch of the first electric Harley-Davidson, LiveWire, later this year, the manufacturer has linked up with Envision Virgin, which has raced in Formula E since the series’ debut season.

As per a release issued following the announcement on Tuesday: “The sponsorship reflects Harley-Davidson’s commitment and excitement to lead in the rapidly evolving EV mobility space, and enthusiasm to share evocative and new electric-powered performance experiences with a growing global audience.”

“Electric vehicles are at the cutting edge of future mobility conversations globally, and that future is happening now,” said Marc McAllister, Vice President Product Consumer Portfolio Management at Harley-Davidson.

“We’re incredibly excited to be partnering with Envision Virgin Racing, one of the leading proponents of Formula E – the highest form of e-propulsion motorsport.

“The team’s passion, professionalism and commitment to the thrill of electric vehicles matches our own and it’s going to be an incredibly exciting time working with them.”

Envision Virgin chief Sylvain Filippi added: “We’re delighted to be welcoming such an iconic brand like Harley-Davidson into our portfolio of partners. Like us, Harley-Davidson shares our passion for developing cutting edge technology and sustainable mobility, and between us we can now help showcase that on two and four wheels.

“Harley-Davidson is also the fourth major partnership for the team in the past 12 months following the announcement of Stanley Black & Decker at the Paris E-Prix last year, Audi Sport in the Autumn and Genpact in December.”

Envision Virgin currently sits second in the Formula E teams' championship ahead of this weekend's Paris E-Prix.