Tae-Bo assumes prime role with Hemelgarn.

Entering its third season with Hemelgarn Racing and driver Buddy Lazier, Tae-Bo has expanded their involvement with the team by becoming primary sponsor for the 2001 Indy Racing League season.

Tae-Bo has been an associate sponsor for the past two seasons and has enjoyed successes alongside Lazier and the Hemelgarn team. Its strong commitment helped to secure last year's seven top-ten finishes, including two wins and the 2000 Indy Racing Northern Lights Series championship.

"We are thrilled that Tae-Bo will remain part of the Hemelgarn team, not only as a sponsor but also through providing fitness training for our pit crew and drivers" said team owner Ron Hemelgarn, "Today, races are won in the pits. It is essential that our crew have strength, flexibility and endurance to deliver split-second pit stops to win races. Tae-Bo fitness training delivers the total package."

Tae-Bo creator and martial arts master Billy Blanks revolutionised the fitness industry with his combination of Tae Kwon Do, boxing and high energy dance music. In August of 1998, the world was introduced to the Tae-Bo Infomercial and Tae-Bo Video Library. Ascending rapidly to the top of the charts, Tae-Bo became one of the best selling workout videos of the last century. An international phenomenon, Tae-Bo is now available in 33 countries and eleven languages.

"Tae-Bo is about overcoming obstacles and reaching your goals through mental strength, force of will and a winning spirit," said Paul A Monea, "We believe that Hemelgarn Racing and Buddy Lazier demonstrate these same ideals in their pursuit of victory on the race track."

Coors Light, Delta Faucet, and Life Fitness remain as associate sponsors with the Tae-Bo/Hemelgarn team.