Maurice Lacroix teams up with IMS and Indy Racing.

Maurice Lacroix Swiss Watches has been named the Official Watch of the Indianapolis 500, the Brickyard 400 and the Indy Racing League, Maurice Lacroix and Indianapolis Motor Speedway officials announced today.

The winner of the 2001 Indianapolis 500 will receive a special edition 18-karat rose-gold Maurice Lacroix Indy 500 Masterpiece Flyback Annuaire.

Only 200 limited, special-edition timepieces are being handmade for the event, commemorating the 200 hundred electrifying laps of the Indianapolis 500. In addition, Maurice Lacroix is producing all-steel Indy 500 Miros Rattrapante timepieces, available for purchase to racing enthusiasts and Indianapolis 500 fans as the ultimate collector's piece.

"Since Maurice Lacroix Swiss Watches was founded, our mission has been to provide each customer with a unique, classic timepiece of incomparable quality," stated Maurice Lacroix USA President Robert Siragusa. "Our products are considered 'tomorrow's classics,' symbolizing the same quality, durability and remarkable attention to detail that is legendary about the Indianapolis 500. We are proud to be a part of racing history and legendary sports tradition."

Sam Hornish Jr., winner of the Pennzoil Copper World Indy 200 on March 18 at Phoenix, the opening race of the 2001 Indy Racing Northern Light Series season, also received a Maurice Lacroix Swiss Watch.

Maurice Lacroix's Indy 500 Masterpiece Flyback Annuaire is an exquisite, limited-edition timepiece handcrafted in 18-karat rose-gold. It features the legendary flyback function that allows measurement of different timings without the need to stop and reset the hands to zero.

The Maurice Lacroix Indy 500 Miros Rattrapante (re: split-second) timepiece is handcrafted in stainless steel with a tachometer bezel emblazoned with Arabic figures and luminous hands and markers, encased in a scratch-resistant sapphire crystal, water-resistant to 50 meters.

Well-known celebrities such as Sandra Bullock, Samuel L. Jackson, Joe Mantegna and Dennis Franz have been seen wearing timepieces from Maurice Lacroix Swiss Watches in their films and television shows.