Arciero-Blair sign new sponsor.

Rookie CART FedEx team Arciero-Blair Racing return to the Champ Car arena this weekend at Mid Ohio following their one race lay-off with the exciting announcement that the much vaunted 'Driving 101' program had signed on as sponsors of the team for the remainder of the year.

Arciero-Blair Racing, its owner Larry Blair and co-owner Matthias Czabok announced today the number 25 Arciero-Blair Racing Lola will debut and carry a new design this weekend at the Mid-Ohio Sports Car Course in Lexington, Ohio. The Ford-powered entry will display prominently the logos of the "World's Fastest Driving Experience," Driving 101.

"Driving 101 and its owner Robert (Bob) Lutz will join us as a sponsor and gives us a platform to entertain our sponsors and clients while helping them to relate to the actual experience of driving a Champ Car. We are a marketing driven team and that is our focus. The association between our team and Driving 101 is a product of that focus," said Blair.

"This collaboration is a work in progress for both our team and Driving 101," said Czabok. "They wanted to be part of an actual CART team to help with branding, awareness and sales of their available programs. With the number of fans that watch the CART broadcasts worldwide, web sites exposure and exposure to the many fans attending CART races, we know we are a real venue that will provide them with the three dimensional advertising program that are looking for."

Driving 101, founded by Lutz in 1999 is the first and only driving experience in the world to offer a fleet of 20 full-sized Champ Cars. Clients range from corporations that use the innovative driving school to reward employees, celebrities or race fans. It has also been used as a popular birthday or special occasion gift by many of the over 6,000 students that have attended one of Driving 101's four locations.

Driving 101's mission statement is: "To offer the most professional and technically advanced driving experience in the world and to bridge the gap between fantasy and reality in this once-in-a-lifetime driving experience."

Its four different locations include Chicago Motor Speedway a 1.029-mile oval, California Speedway a 2.029 oval, Texas Motor Speedway a 1.5-mile oval and Las Vegas Motor Speedway a 1.5-mile oval. Many different programs are available; all programs include safety, classroom and trackside instruction followed by an actual driving experience where you can "Feel the Speed," on a professional racetracks.

"My goal was to make our school the fastest in the world; where else can you drive at up to 170-180 miles per hour one of the most technically advanced race cars in the world except at our schools?" said Lutz President and CEO of Driving 101.

"Our involvement with Arciero-Blair Racing and its Champ Car team is the perfect tie-in to our advertising and future plans and is directly related to our Champ Car driving school."

The new sponsorship represents much more than a visual change to the Arciero-Blair entry in the Championship Auto Racing Teams (CART) FedEx Championship. Its driver Max Wilson will also serve as a school spokesman in advertising campaigns. This new campaign will focus on leveraging the Arciero racing history and Blair's experience and success in marketing.