Walker, Fisher receive marketing award.
Indy Racing team owner Derrick Walker and his driver, Sarah Fisher, have been honoured for being named to the Advertising Age 'Marketing 100'.
The award, established in 1992 and presented to the racing duo in New York late last month, recognises companies and brands that were "visionary marketers and the brands that left an impression on advertising". Other companies selected for the 2002 ceremony included Bayer, BMW, Dell Computer, Heineken, Nestle, Red Bull, Eli Lilly, Sony and UPS.
Indy Racing team owner Derrick Walker and his driver, Sarah Fisher, have been honoured for being named to the Advertising Age 'Marketing 100'.
The award, established in 1992 and presented to the racing duo in New York late last month, recognises companies and brands that were "visionary marketers and the brands that left an impression on advertising". Other companies selected for the 2002 ceremony included Bayer, BMW, Dell Computer, Heineken, Nestle, Red Bull, Eli Lilly, Sony and UPS.
"Sharing the stage with some of the major corporations in the world for this type of achievement was quite exhilarating," Walker admitted.
"We appreciate the support of Advertising Age and their recognition of our efforts in marketing. Our company is differentiating itself in the motorsport industry by creating highly customised programmes and taking them directly to target audiences. We present unique opportunities for companies to maximise impact in this field of international, technology-intensive, professional sports as a communication medium."
Fisher has primarily been backed by Kroger, Cummins and Mead during her time with Walker, but is rumoured to have sourced additional sponsorship for the 2002 campaign.
