Bowie joined CART in new position.

CART vice-president of Marketing Steve Fusek announced today that motorsports marketing veteran Jim Bowie has joined the organisation in the new position of director of team, manufacturer and supplier partnerships.

Bowie is responsible for building the value proposition for all of the teams, manufacturers and suppliers currently participating in the CART FedEx Championship Series as well as the Toyota Atlantic Championship. Additionally, Bowie will assist in forging new relationships with individuals and organisations that may be interested in joining teams or the series in the future. He reports to Fusek, with whom he previously worked at PacWest Racing Group in 1998.

"We're very excited to welcome Jim to CART," Fusek said. "This position is new and necessary at CART and Jim's mix of experience, professionalism and enthusiasm for the CART product is extremely valuable. Jim will definitely help us take our collective marketing efforts to the next level."

Bowie has 17 years of experience in sports and event marketing. Most recently, he was directly responsible for the marketing department of Skip Barber Racing School, the world's largest racing and automotive entertainment company. While there, he oversaw all of the company's marketing activities including sponsorship acquisition and servicing, promotions, advertising, public relations and graphic design.

From 1985 to 1995, Bowie was president of his own motorsports marketing company in Canada, where his clients included Budweiser Canada, Canaska Racing and Scott Goodyear Racing. In 1996, Bowie joined Indy Racing League competitors, Treadway Racing, as the team's marketing director, where he was instrumental in creating marketing programs for Sprint PCS, Radio Shack, Nortel, Miller Lite, and Digital. He remained with the team through the 1997 season before going to work for PacWest in 1998.

"This opportunity to join the marketing team at CART was too great for me to pass up," said Bowie. "I have great faith in CART as a marketing platform and look forward to expanding the value proposition offered by our teams. Additionally, I believe that we can create positive returns for our teams' partners plus CART's important manufacturers and suppliers. It's no secret that I've got my work cut out for me in this new position, but I know I'm up for the challenge. I'm excited to be on board during this pivotal time in the history of CART."