Treadway screens Dartfish for better performance.

Treadway-Hubbard Racing has joined up with digital image company Dartfish to incorporate the 'DartTrainer' into its driver development and pit-crew training programmes.

Dartfish, recognised in the sports world for performance enhancing sport training applications and exclusive televised broadcast footage, will work closely with the team to develop a top-notch video enhanced training programme aimed at improving driver and pit-crew performance, which they can then deploy throughout the motorsports community.

"The Dartfish video-enhanced training programme has tremendous potential in auto racing," said Treadway-Hubbard VP Scott Cronk, "We started using the tool about a week ago and it has already identified several areas of opportunity. I think it will be especially useful with our young drivers as well as in the off season development of our over-the-wall pit crew guys."

DartTrainer's patented SimulCamT technology and makes it possible for two cars or the same car to appear on the screen at the same time, despite the two taking laps at different times. DartTrainer demonstrates the varied acceleration and paths drivers take helping them prepare their race and time trial strategies.

Broadcasters such as ABC have used this same effect during the 2001 Indianapolis 500 to compare time trials.

Dartfish has developed visual based learning systems that are particularly beneficial in the auto industry for car safety training and for process improvement in manufacturing. In Germany, Dartfish sponsors the PoleVision Racing team, which has been using the DartTrainer system for the past two seasons in the V8 Star Racing circuit with success. Dartfish has also worked with various NASCAR and Formula One teams in the past.