B2B Forum returns in Fontana.

Continuing what has been in a concerted effort this season to help teams educate prospective sponsors, CART have announced that it will hold a Business-to-Business Forum in partnership with Bear, Stearns & Co. Inc. on Thursday at the California Speedway.

Following on the heels of a successful gathering in Miami, where many key players in the business community attended a similar forum, the California B2B Forum is designed to provide investors and businesses with a thorough understanding of the financial opportunities that exist in CART. Featured speakers at the event include Christopher R. Pook, president and CEO of CART, Tom Elliman, sponsor relations manager for Ford Racing Technology, - and Henry Rischitelli, president of Continental Sports, who represents Patrick Racing and Visteon.

The event will take place at 8:30 a.m. at the California Speedway and will also include a forum discussion entitled, Generating Revenue through Motorsports. Following the forum, attendees will be treated to laps around the California Speedway with the CART Pace Car Team, a group of professional, women race car drivers who pace the field at each CART event.

"CART is taking a leadership position as it pertains to providing a sports marketing environment that is conducive to the creation of new business opportunities," said Mr. Pook. "This B2B Forum, held in conjunction with our Fontana race, is an excellent opportunity for those companies not currently using our sports marketing platform to come and check us out."

"The motorsports industry creates an impressive blend of entertainment, business-to-business and investment opportunities," added David L. Rosenberg, Bear Stearns managing director and a contributing organizer of the event. "We believe this forum will offer a rare opportunity for those outside the industry to gain a greater understanding of the business."

For additional information on the Forum, please contact Andy Castleman on 317-715-4134 or via e-mail at businessdevelopment@cart.com, Jason Berlinger on 310-201-2727 or at jberlinger@bear.com or David Rosenberg on 310-201-2727 or drosenberg@bear.com.