Champ Cars announce McDonald's deal.

The Champ Car World Series has announced a partnership with McDonald's that will see the fast food chain serve as the "Official Fast Food Restaurant of Champ Car" through the 2006 season.

Champ Car CEO Dick Eidswick was delighted to announce the deal in Montreal, where round ten of the championship takes place this weekend.

"Champ Car is very pleased to announce this partnership with a great company like McDonald's," he said. "We look forward to a long and successful relationship as we continue to build a solid future for the Champ Car World Series. What could be better? "

McDonald's joined the Newman Haas Racing team last season for three Champ Car races, and expanded this year to see the fast-food giant become the full-season primary sponsor for the #2 McDonald's Ford-Cosworth/Lola/Bridgestone of current points leader Sebastien Bourdais.

The agreement between McDonald's and Champ Car will run alongside the sponsorship of the Newman Haas car through to the end of the 2006 Champ Car World Series season.

"McDonald's is very proud of its association with Newman Haas Racing and is proud to become the "Official Fast Food Restaurant of The Champ Car World Series," said director of alliances, McDonald's USA, John Lewicki. "We look forward to a successful relationship together."

With McDonald's having a massive customer base, Newman Haas co-owner Paul Newman believes they can help the Champ Car to reach a larger number of fans.

"McDonald's serves over 20 million meals every day in the U.S. then throw in the rest of the world and that's a lot of hamburgers and salads," he said. "To have a company like McDonald's involved with the Champ Car World Series is exactly the kind of partnership that will help us reach our current and potential fans and to triumph in the battle to build this sport that we are so passionate about."