PacifiCare sign on with Denver GP.

Organisers of the CENTRIX Financial Grand Prix of Denver has announced that PacifiCare Health Systems has signed on as the presenting sponsor for the 2005 race that will take place in August.

The deal will also see PacifiCare become the official health care provider of the race, turn two of the circuit re-named as PacifiCare corner and the company logos adorning the main pedestrian bridge over Auraria Parkway.

"PacifiCare is pleased to be playing a major role in supporting the CENTRIX Financial Grand Prix of Denver this year," Brian Crary, president of PacifiCare of Colorado said. "This race, now in its fourth season, has become a major sporting event in the Greater Denver area. We think it's an excellent venue to communicate our company's fast-changing direction as a consumer health organisation, offering a variety of different products and services that meet consumers' needs."

The 2005 event marks the second year that PacifiCare has sponsored the Grand Prix of Denver and the events general manager Jim Freudenberg said he was delighted to have the company on board once again.

"PacifiCare's partnership with the CENTRIX Financial Grand Prix of Denver takes this event to the next level with their national and international presence," he said. "This Urban Festival weekend is the most unique cultural, social and sporting event of the year. It not only draws support from Denver-area companies, but also from national and international corporations.

"With regional, national and international media coverage it is a significant opportunity for all of our partners to garner increased exposure."

In addition to action from the Champ Car World Series, the three-day festival will also feature concerts, action sports competitions and demonstrations.