New logo for World Series.

A fresh new look has been created for Champ Car, coinciding with the 'new era' which see the series entertain six new venues, a number of new drivers and the brand new Panoz DP01 chassis in 2007.

A new logo, which will feature prominently on the cars, driver and official uniforms as well as in the new-look television package, was unveiled as pre-season testing kicked off at Sebring on Tuesday. The graphic is a sleeker, racier design than those of the past, and features the new DP01 on the right side of the layout. The traditional Champ Car colours of orange, silver and black are retained, and the style of the logo includes 'a chicane-like quality that stylises the road and street courses that make up the 2007 Champ Car schedule'. The logo was designed in conjunction with that of the Champ Car Atlantic Championship, reinforcing the connection between the two series.

"This new logo portrays many of the things that makes Champ Car special and unique and does it in an effective and stylish manner," said series president Steve Johnson, "Having the DP01 in the logo is also a key for us, as it displays what Champ Car racing is all about."