New backers for Fisher, Roth.

Making the field at Indianapolis has its perks, and both Sarah Fisher and Marty Roth have picked up additional backers for their Brickyard quest as a result of qualifying last weekend.

Sarah Fisher Racing has revealed that text4cars.com will serve as its primary sponsor for the 92nd Indianapolis 500, promoted to top billing after a previous primary sponsorship deal was dissolved.

"I can't express how emotional I feel at this point and time," owner-driver Fisher admitted, "I realise this is a gift with only 72 hours left before the race, and my only wish is that my fan base continues to be supportive with this new partnership and its service to provide car-buying solutions for consumers.

"As a start-up company, text4cars.com provides a progressive approach to modern-day car buying. I'm truly honoured to be associated with a company that thinks outside of the box. For a company like text4cars.com to step at the ninth hour is truly a credit to their belief in what we are trying to accomplish. All the sponsors we have brought on board in the last few weeks are truly inspiring and are a testament to our commitment to succeeding as a minority-owned race team."

Fisher will also continue her role as TAG Heuer brand ambassador by promoting the motorsport-inspired TAG Heuer 'Avant Garde' eyewear range as she starts 22nd on Sunday.

Meanwhile, Indianapolis-based speciality retailer Hat World Inc has signed up as the primary sponsor of Marty Roth's #25 car for the 500, and will also run its LIDS brand as an associate sponsor of John Andretti's 1-800-Las-Vegas entry.

"Having them join us is especially gratifying considering our Canadian connections," team president Margaret Roth commented, "LIDS has a number of stores throughout Canada and, being from Canada, we feel honoured that they have chosen to sponsor the only Canadian driver in the IndyCar Series. We look forward to LIDS involvement with our team and hope to 'cap off' a great month with a strong showing by both cars in the race on Sunday."

Finally, the #12 Symantec Luczo Dragon Racing car driven by Tomas Scheckter will feature the logo of Eyes on the Road, a campaign to fight blindness, during Sunday's race.

Eyes on the Road is the brainchild of blind Indy 500 fan and trucking enthusiast Mark Harter, and consists of a partnership between Schepens Eye Research Institute in Boston and Truck.Net designed to increase awareness of, and funding for, research to prevent and cure blindness.