IndyCar picks up NTT as series title sponsor

IndyCar has secured a multi-year deal with technology and communication company NTT to become its series title sponsor from 2019.

After concluding its Verizon title sponsor partnership at the end of last season, IndyCar will see NTT become its official technology supplier as well as its title sponsor.

NTT will deliver “digital innovations” in a bid to improve spectators’ experience which includes a new mobile application plus software services. NTT has previously operated in IndyCar through its partnership with Chip Ganassi Racing.

“Having a strong technology partner is critically important to IndyCar's continued growth, so we are thrilled to welcome NTT as our new title sponsor,” President and CEO of IndyCar’s parent company Hulman & Company, Mark Miles, said.

“IndyCar's rise in popularity is a testament to the fact that we've made the sport as accessible as possible to our fans and we plan to continue in that mission.”

“NTT is proud to be associated with IndyCar and accelerate the future of smart racing,” NTT President and CEO Jun Sawada added. “Technological innovations have the potential to change the sport and fan experience drastically.

“Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help IndyCar to create the next generation of fans globally who aspire to enjoy racing through a more digital experience.”

The 2019 NTT IndyCar season consists of 17 races, starting on March 10 at the Grand Prix of St. Petersburg - including the coveted Indianapolis 500 on May 26 - before concluding with the Grand Prix of Monterey on September 22.