Arlen Ness presents MotoGP collection.
Madif Industries, a technical clothing manufacturer which includes Arlen Ness among its brands, launched the first exclusive 'MotoGP by Berik' collection at a catwalk show in Barberino di Mugello during the Gran Premio Cinzano d'Italia.
Madif recently signed a licensing agreement with Dorna to produce riding equipment clothes in leather, Gore-Tex, Cordura and other technical materials, and the full range was on display at the show in the picturesque Castelletto Le Maschere.
Madif Industries, a technical clothing manufacturer which includes Arlen Ness among its brands, launched the first exclusive 'MotoGP by Berik' collection at a catwalk show in Barberino di Mugello during the Gran Premio Cinzano d'Italia.
Madif recently signed a licensing agreement with Dorna to produce riding equipment clothes in leather, Gore-Tex, Cordura and other technical materials, and the full range was on display at the show in the picturesque Castelletto Le Maschere.
The 2004 collection, which included a kangaroo leather riding suit, is aimed at reflecting the spirit of MotoGP and its traditions whilst taking the power and the energy of the track to every corner of the world. The show was enjoyed by Arlen Ness MotoGP riders Alex Barros, Shinya Nakano and Andrew Pitt, and was a huge hit with the press and photographers from both the fashion and motorcycling industries.
