Life Is Enorm For Arrows.
Arrows completed its impressive roster of new sponsors late this afternoon by announcing that it had secured a deal with Dutch consumables company Enorm.
The Enorm logo will appear on the mirrors of this season's A21, as the company becomes the team's official drinks supplier and joins Orange, Lost Boys, Eurobet and chello as an official backer. Drivers Jos Verstappen and Pedro de la Rosa will also feature the Enorm Energy Drink brand on their drinks bottles throughout the season.
Arrows completed its impressive roster of new sponsors late this afternoon by announcing that it had secured a deal with Dutch consumables company Enorm.
The Enorm logo will appear on the mirrors of this season's A21, as the company becomes the team's official drinks supplier and joins Orange, Lost Boys, Eurobet and chello as an official backer. Drivers Jos Verstappen and Pedro de la Rosa will also feature the Enorm Energy Drink brand on their drinks bottles throughout the season.
Enorm introduced its 'news cafe' style eaterie - the Enorm Food Company - to the world last year, and has since launched several related products under the same umbrella brand, and all based on the 'Life is Enorm' philosophy.
"Enorm will use Formula One sponsoring to build a global brand," said spokesman, "The new image of the Arrows F1 Team fits really well with the Enorm brand image."
