Lost Boys Find Arrows Deal.
New media company Lost Boys has been revealed as Arrows' new sponsor for the 2000 Formula One season.
The company, which has offices in Amsterdam and Barcelona, sees the grand prix scene as a means of expanding its operations globally, with the dynamics, speed, competitive element and advanced technology of the sport perfectly complementing its own business.
New media company Lost Boys has been revealed as Arrows' new sponsor for the 2000 Formula One season.
The company, which has offices in Amsterdam and Barcelona, sees the grand prix scene as a means of expanding its operations globally, with the dynamics, speed, competitive element and advanced technology of the sport perfectly complementing its own business.
Lost Boys prides itself on its expertise in new media development and the creation of innovative internet solutions. The company, which was founded in 1993, now boasts a team of over 200 people and a list of clients including Phillips, Shell, KPN and Disney. Arrows will now be added to this list as the self-styled 'dreammakers' develop a new internet presence for the team. The name Lost Boys refers to the Peter Pan characters who never wanted to grow up.
The official press launch of the new Arrows A21, its drivers Jos Verstappen and Pedro de la Rosa, and its sponsors will now take place in Melbourne on Wednesday 9 March.
