Ferrari confirm Alice sponsorship deal for '07.

Ferrari have announced a sponsorship deal with the leading telecommunications, media and Internet company Telecom Italia Group that will come into effect from January next year.

The group's Alice brand will be an official sponsor of the Scuderia Ferrari Marlboro team from January 1st 2007, with branding on the two cars in the FIA Formula One World Championship.

"We are happy to embark on a partnership with a group as prestigious as Telecom Italia, which is a major industrial player," commented Ferrari's managing director, Jean Todt. "Innovation, the pursuit of excellence, speed and a spirit of competition are just some of the values we share with Telecom Italia and they will form the basis of a close and productive collaboration."