Kodak deal 'picture perfect' for Penske.

Eastman Kodak Company are to serve as an associate sponsor of Team Penske's IndyCar Series entries of Helio Castroneves and Sam Hornish Jr next season.

Kodak's sponsorship on both of Penske's entries competing in the 17-race 2007 IndyCar Series Championship will be its first in IndyCar Series racing. Castroneves and Hornish also will take part in promotional appearances on behalf of Kodak.

"Our 2007 racing sponsorship program with Penske Racing will boost our brand visibility with key segments of motorsports fans," Kodak's Gregory T. Walker said. "Helio and Sam are both Indy 500 champions with large, loyal followings. We're proud to support their 2007 campaigns."

Tim Cindric, president of Penske Performance Inc. was also pleased with the deal.

"We are thrilled to expand our relationship with Kodak in 2007," he said. "Adding Kodak to our list of marquee brands supporting our IndyCar program further demonstrates the success of our platform."