Swisscom partners Sauber.
Swisscom Mobile has been unveiled as Sauber's official telecommunications partner for the 2003 Formula One season, providing the team with an infrastructure specifically tailored to the grand prix environment.
The alliance adds another Swiss company to Peter Sauber's roster, teaming up with Credit Suisse, Kaeser and Vescal, and adds to a growing list that was bolstered earlier in the week by the news that long-time partner Red Bull would be renewing its deal for another year.
Swisscom Mobile has been unveiled as Sauber's official telecommunications partner for the 2003 Formula One season, providing the team with an infrastructure specifically tailored to the grand prix environment.
The alliance adds another Swiss company to Peter Sauber's roster, teaming up with Credit Suisse, Kaeser and Vescal, and adds to a growing list that was bolstered earlier in the week by the news that long-time partner Red Bull would be renewing its deal for another year.
"The collaboration between two major Swiss companies, which have acquired an outstanding reputation in the high-tech sector, will be particularly appealing to
customers who share our enthusiasm for technology," commented Urs Sch?ppi, head of connectivity services at Swisscom Mobile.
The company will be able to offer their clients various services in line with the company's commitment throughout the season: Among others, there will be SMS
and MMS services, providing regular updates on the latest F1 and Sauber-specific news. Additionally, starting in March, there will also be a WAP service, realised in collaboration with the team and Ericsson.
"Swisscom Mobile and Sauber Petronas have common interests that complement each other in an excellent way, enabling both companies to benefit from a number of synergies," team boss Sauber concluded.
Sauber launches its 2003 car in Switzerland on Sunday [9 February].
